You have the potential to reach 4.76B people sitting at your home by just using your phone and sharing your perspectives online.

This is the opportunity of your lifetime and is bigger than you think.

My entire career is built on the foundation of executing on the internet and helping people with what I learn from my experiences

I built a 100k+ Youtube Channel on the foundation of executing my skills on the Internet and as a result - I always have time and location freedom and a community of 100k+ people on the same journey as me

But why should you care about it?

Because

We are still early!

You don’t need to rent big offices or build a team of thousands of people. Your laptop, your obsession, and the internet is your team.

Traditional wisdom is fading with the rise of social media and its affinity with people.

You are at the right place at the right time, so stop acting like a blind person.

Capitalize on the opportunity!

The benefits of building on social media are countless:

You can make money from the location of your choice

You can achieve freedom of location

You can Impact millions of lives

You can achieve freedom of time

Enough of explaining the opportunity.

Here is Exactly how I would capitalize on the opportunity if I have to start from scratch:

1. Start a Social Media Account

Just pick 1 social media and start posting on it , it does not matter if its Instagram , Twitter or perhaps Youtube

As a beginner pick one and stick to it until you figure things out , like I did on Youtube

And when it comes to picking a topic , just talk about stuff you like to consume a lot on the internet.

so just

1. Learn or talk about a skill/topic that people like to hear about or you have interest in

2. Understand how to package it - Learn editing, script writing , thumbnail creation etc. or just outsource

3. Find people online so you can sell your skills/knowledge/time to them in exchange for money.

How do you find these people?

They are available on Instagram, YouTube, Twitter, and LinkedIn. They are literally everywhere.

You need to find your ideal people and find a vehicle to connect with them so you can make them aware of your skills and the value you can bring to the table.

And perhaps the best vehicle to reach a large number of people is to post on social media , Keep it simple!

We will talk about ‘How to build a peronal brand online ’ in-depth in another post as I cannot cover everything in this one.

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2. Share your journey

If you are like me - Not an entertainer, A bit serious, and obsessed with self-improvement - start by sharing your journey online.

Pick any one platform from Instagram and Twitter and start sharing

• Your thoughts and perspectives

• Your experiences

• Your mistakes

• Your wins

• Projects you are working on

You don’t need to be an expert to share.

In this process of minding your own business and sharing your journey online - You will attract people who are just like you, who have similar dreams as you, and who have similar problems as you have and want to be at the same place as you

Just help them with your life experiences

3. Build a community

As you share online, you will build a community of people like yourself.

Every day you share something online, you add to the life of these people (Like I am adding to your life with this post, hopefully!)

Always remember:

If you can get 1 follower online, you can get 10,000 and if you can get 10,000 you can get 1M, and so on

There is no cap on the scale of the Internet.

The Internet allows you to build the leverage of attention for FREE!

Value is the currency of the Internet.

The more value you provide, the more attention you get, and the stronger the community you build.

Be authentic - Provide Value - Build a community

4. Build a Product

As you spend more and more time with your community, you will understand the problems your followers face on social media.

Be aware of their questions, doubts, and problems.

Most of the time they will have the same questions and problems you had when you first started out and that’s the beauty of building on social media!

Build a product solving their problems (Which were your problems as well but now you have the solution because you executed for long enough)

• Build an E-book

• Build a workbook

• Build a cohort

• Build whatever makes the most sense

And sell it to your community.

Don’t shy away from selling as you are only helping them solve their problems!

5. Scale

Create more content, build a bigger community, help more people, and as a result make more money!

This is the simplest path you can follow to capitalize on the opportunity social media offers.

YOU ARE LUCKY, I AM LUCKY

If you found this letter motivating enough then make sure you tag me on Instagram , I would love to see you start your online personal brand journey

Let’s reach our higher self together 💯 !

— Donta Young